About Us

About Us

Our mission

We believe that if you make the consumers the main beneficiary of their own data, that the consumers will reward you with their data, network and loyalty. We offer companies and marketers the ability to easily create reward-based marketing campaigns, enhanced by industry-transforming technologies (blockchain, AI, real-time marketing), making marketing engagements more impactful and profitable. 

Our team

Unchained Carrot-Making rewards more valuable- omnichannel solutions-for all business

Mark Noorlander - CEO

Mark is a high-energy serial entrepreneur who's dictionary does not contain the word "impossible". He has been active in the blockchain space since 2016 and has co-founded several successful projects and companies in both the Netherlands and Italy.

Unchained Carrot-Making rewards more valuable- omnichannel solutions

Walter Thoen - CTO

Walter is the technical brain of the company and has an extensive background in AI and blockchain. With his 20 years of project management experience he now devotes all his efforts into building a world-class technical infrastructure for UnchainedCarrot.

Unchained Carrot-Making rewards more valuable- omnichannel solutions

Irene De Donatis - CDO

Irene is a highly skilled and hands-on visual designer and product manager. She loves a challenge, she always shows deep commitment and dedication to her work. She is technically skilled and has 5 years of experience in working with decentralized apps.

Unchained Carrot-Making rewards more valuable- omnichannel solutions

Björn Zeeman - CRO

Björn is an experienced business leader. From advising boards on technology while working for a leading global strategy firm, to working on artificial intelligence in university labs and driving growth using advanced analytics and digital marketing solutions, Björn has done it all.

Unchained Carrot-Making rewards more valuable- omnichannel solutions

Marco Olivieri - UX/UI Designer

Marco is a visual and graphic designer. He is specialized in User Experience and User Interface Design. Passionate about media communication, he finds new aesthetic solutions to implement the user journey. He has 3 years of experience in working with graphic softwares.

Why Unchained Carrot

We use the word “Carrot” as a metaphor for a reward and “Unchained” because finally, we can exploit the benefits that decentralized applications can bring to every business, from the small companies to big enterprises.

Our product is a suite of reward-based and real time marketing applications consisting of proprietary technologies and third-party integrations with well-known services. It is a complete solution built to be right in the intersection of different services and marketing needs yet still disjointed. Unchained Carrot has been developed by combining the know-how and technologies developed by the founding team of flashboys.io, an experienced team specialized in marketing technologies and Blockchain.

Unchained Carrot suite of products is run by a proprietary Blockchain engine that manages the system and its logics. The blockchain element allows our system to be much more efficient than competitors at scale, making us and our customers “Future-proof”.


Our Partners

The loyal standard for Loyalty Marketing

Blockchain-centric loyalty reward points infrastructure. Momentum will set the global standard used by consumers to earn, redeem and manage their loyalty points.

Empower every team with good data

Segment collects user events from your web & mobile apps and provides a complete data toolkit to every team in your company

Point Of Sale software built for iOS, Android and PC

The complete retail solution: Countr is your platform of sale! Available on any device or operating system, and for all


Tools and automation to grow your organic social reach on LinkedIn


Tools that will help your sales team getting valuable insights for your connections