Call To Action (CTA)

A “call to action” is a part of a marketing message that aims to persuade a person to perform a desired action. In marketing, a CTA is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “buy now”, “contact us”, “leaave your email”. Other types of calls to action might provide consumers with strong reasons for purchasing immediately such an offer that is only available for a limited time (e.g. “Limited Stocks Available”) or a special deal usually accompanied by a time constraint (e.g. “Order before midnight to receive a free gift with your order”). The key to a powerful Call To Action is to provide consumers with compelling reasons to purchase promptly rather than defer purchase decisions.

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