Marketing Email and Transactional Email

Marketing email

Any email sent for a commercial purpose (i.e. nurturing leads through your funnel) is considered a marketing email and must follow local laws. Marketing email is generally sent to a large list of recipients that are prospects or customers. 

Some Marketing email types

Transactional email

One-to-one emails that contain information that completes a transaction or process the recipient has started with you. A common example is in ecommerce, after purchasing an item you receive a email receipt that has information about the item, price, and shipment. Transactional email is sent to individuals rather than a large list of recipients.

Some Transactional email types