Event

In coding, an event is when something happens that triggers the code ro run. For example, in mobile apps, the events that happen are usually the results of the user doing something: it could be a user’s click on a button, a change in the orientation of the phone screen or the user entering a text into a text box. Events are important because you can configure a “feedback/action” when the event happens, and this is as true for coding as it is for marketing. Whether you’re creating a newsletter or setting up an ecommerce, you want to give your users some responses when they take an action: if the event “subscribe to the newsletter” happens you may want to automatically send a welcome email to your subscribers, or you want an order confirmation email to be send when a purchase (event) is completed in your ecommerce.

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