What is Traffic routes?
Traffic routes is the tool to direct and measure visits that arrive on your site. On traffic routes you can also easily run a split test by deciding which percentage of the traffic you want to direct on a certain page.
Why is it important to shorten a link
Shortened links display better in emails, print material, and other places for example where you have a limited amount of characters (like on Twitter).
What are fallback destinations
Fallback destinations will direct your users to meaningful pages after your campaign has ended. It’s important for a user not to get lost. Decide, once the campaign has ended, where to redirect your users whether to your website or to a specific page that informs about the ending of the campaign.